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  2. Tools
  3. ROI Calculator

Craft Fair ROI Calculator

Calculate if a craft fair is worth your time and investment. Enter your costs and expected sales to see your potential profit.

Your Costs

$

Travel cost: $14 (round trip at $3.5/gal, 25 mpg)

$
$
$

Expected Revenue

$

Estimate based on past performance or similar events

%

How much of each sale goes to materials/product costs?

⏱️ Time Investment

Total time commitment: 13 hours

Maybe Worth It 🤔

Marginal profit - consider other benefits

📊 Results

Expected Profit$161
Total Costs$189
Net Revenue (after COGS)$350
Profit Margin+32.2%
ROI+85.2%
Break-Even Sales
$270
You need to sell this much to cover all costs
Your Hourly Wage
$12/hr
Based on 13 hours total time

💡 Pro Tips

  • • Track your actual sales to improve future estimates
  • • Consider intangible benefits: networking, brand exposure
  • • Factor in product prep time if significant
  • • Local fairs often have better ROI (less travel)

Find Your Next Fair

Browse 4,000+ craft fairs across all 50 states

Browse Fairs →

How to Calculate Craft Fair ROI

Return on Investment (ROI) helps you determine if a craft fair is worth your time and money. This calculator considers all your costs—booth fees, travel, lodging, supplies—against your expected sales to give you a clear picture of potential profit.

Understanding the Numbers

  • Total Costs: Everything you spend to participate (booth fee, gas, food, supplies, etc.)
  • Cost of Goods Sold (COGS): The percentage of each sale that goes to materials and production costs. Handmade items typically have 25-40% COGS.
  • Break-Even Sales: The minimum you need to sell to cover all costs. Below this, you lose money.
  • Hourly Wage: Your profit divided by total hours spent. If this is below minimum wage, reconsider.

Tips for Better ROI

  1. Choose local fairs: Less travel = lower costs = better margins
  2. Multi-day events: Higher booth fees but spread over more selling hours
  3. Track everything: Keep records to make better predictions next time
  4. Consider intangibles: New customers, email signups, and brand exposure have value too